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Miki Agrawal's Accomplishments As Founder Of TUSHY and THINX

Miki Agrawal is a serial entrepreneur, social activist, author and co-founder of THINX, a company that makes absorbent underwear people can wear during their period. She also founded TUSHY, the first bidet attachment for your toilet.

 

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The product responded to her difficulties with not wanting to wear pads because it wasn’t socially acceptable and led her to the start-up. THINX has expanded into six different products, including an array of sleepwear, underwear and other intimate apparel.

Miki Agrawal started her company in 2013 after earning her bachelor’s degree from Yale University. She established a petition to promote the message that menstruation was an individual experience that women didn’t need to be ashamed about.

Miki Agrawal published the petition on Change.org and received a response from then-President Barack Obama simply stating that #menstruationmatters. Around this time, Pink Parcel, a monthly box service for women in their 20s or 30s, was created. The company delivers tampons and other feminine hygiene products each month to members.

In 2015, Agrawal founded THINX following the success of Pink Parcel. The company is known for creating underwear for women with “a hole in it,” which easily absorbs menstrual fluids and allows women to wear it during their period without scaring others or themselves. Most of these products are made from bamboo, cotton and recycled denim.

Today, the company provides products via subscription boxes and single-use products such as tampons, pads, panty liners and even condoms that can be used exclusively while on your period.

The company has grown since its inception, and the founders are looking to expand their product range into other categories such as shaving, shampoo and conditioner, cosmetics and skincare products.

Miki Agrawal was named to the 2016 “TIME” 100 lists and one of the Fast Company’s Most Creative People in Business. She was also named a Hero of Entrepreneurship by the U.S. Small Business Association and included on the National Women’s History Museum’s Wall of Fame.

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